Client: Gillette

Brief: Introduce yet another new ‘wet’ shaving system in such a manner that all who witness the show will immediately become ambassadors of the brand. Oh, and by the way: these witnesses are hard-nosed buyers representing retail giants…

Concept: The presentations were challenging and surprising. The specially trained promotional team operated out of Hummer limousines, to individually pamper and surprise their victims with unexpected demonstrations.

How happy was Gillette? “The logistics were perfect. The programme worked like clockwork. The buyers were left in no doubt that Gillette is the name to watch in this area of contemporary body care.”

Client: Lenferink family.

Brief: stage a golden wedding celebration for a large extended family: 300 guests of all ages. And there were a few constraints. Like ‘please arrange the party in our own back garden’, and ‘please involve local suppliers wherever possible’ and ‘please start with a bang in the afternoon, and end with a bang late at night’, and ‘please make it an open air do -except if it should rain, of course’.

Concept: No complex strategies or target group analysis. Just a happy couple about to become happier still. By building a tailor-made system of flexible tents, using a tailor-made matrix for suppliers and partners, and buying off the neighbours, a great time was had by all. At least, we think so…

How happy was the Lenferink family? “Sorry, this was a private function. Any expressions of ecstatic joy must remain family secrets. Suffice it to say: we are all friends now.”

Client: Royal Numico

Brief: arrange an impressive and convincing meeting for 250 potential investors.

Concept: Berlage’s original stock exchange building in Amsterdam is, of course, the perfect location. The various presentations to an ultra-critical target audience were supported by tailor-made video’s, all produced by Event Station. The catering, the production, the technical equipment: everything flawless, as you would expect from the professionals of Numico.

How happy was Numico? “It was exactly what we wanted, only better.”