More than 60,000 little smiling faces
Brief: Provide a mobile traffic square where 8-to-10-year olds learn all about the highway code, dangers in traffic and sensible conduct in an informal play setting.
Concept: Event Station has for many years organised Shell/VVN Traffic Islands, taking care of all logistics including approaching schools, finding suitable locations, providing staff and ensuring efficient building/removal.
How happy was BrandBase? “We have reached out to over 60,000 children. That means 60,000 happy faces, happy sponsors and happy traffic authorities. Oh, and happy parents, secure in the knowledge their children’s safety has just been raised to a new level.”