The cherry on the cake.
Brief: The presentation of bi-annual figures to a hundred or so highly influental business analysts: half in Holland, half in England.
Concept: something of a cocktail. Good old-fashioned logistic expertise, including an international transfer by chartered plane. Utmost discretion, in dealing with sensitive performance data and confidential presentations by board members. A sense of decorum, in selecting venues, designing atmospheres, building stages (indoors and out) and presenting past performance and future expectations. Technical flexibility, for premiering two new global commercials, including webcasts, and integrating conference calls. Number of errors permitted: zero.
How happy was Heineken? “It was hard work, a tough job, but at the end if it stood a nice cool glass -7 degrees, to be precise-for all concerned. A bit like a cherry on a cake.”